Situational Leadership

Build a powerful call to action

March 9, 2022
A CTA, or “call to action,” is part of a campaign or advertisement that instructs your interested party what to do, what action to take or how to proceed to the next step. It’s the “click here to buy now” button, the download button or the button that says, “Yes, I’d like to receive a year of fresh vegetables delivered to my door.” Here are some things to keep in mind for crafting successful calls to action.

Create an organized referral program

February 9, 2022
Referrals are an important part of your business. And if you’re serving your existing customers well, they are usually happy to recommend you to others. But instead of waiting for referrals to come your way, you should be actively pursuing them.

We know that timing is everything, but…

January 12, 2022
Here are a few great tips on timing from Mark Di Vincenzo’s book Buy Shoes on Wednesday and Tweet at 4:00.

Tired of workouts? Get creative

January 12, 2022
It’s often beneficial to switch up your workout routine and have a little fun. Especially if you can also indulge in some childhood nostalgia.

Build new business with established customers

January 12, 2022
It’s natural that most salespeople spend a good deal of time pursuing new prospects. But if you limit your prospecting to potential new customers, you bypass a rich vein of potential new business: your current accounts. Here are some tips on building new business with current customers.

Got ‘Glassdoored’? How to respond to negative online reviews

December 20, 2021
It’s tempting to quickly react, make it personal or try to get even with the anonymous poster (typically a former employee). But the best move is to manage the issue calmly. Here are three tips.

Andre Agassi’s harmony of pain

November 10, 2021
In his autobiography, tennis legend Andre Agassi describes a moment of rare harmony with his 2006 U.S. Open opponent while they were both physically broken and awaiting the arrival of paramedics.

Someone please reinvent the job ad!

September 8, 2021
As someone who’s made generous rounds of job-seeking and interviewing over a career, I can just about recite the text of most job postings. Let me guess… you’re looking for a dynamic candidate for your fast-paced environment that’s offering a competitive salary?

Why your staff should stop waiting for that next miracle tool

July 23, 2021
Don’t wait for the optimal working conditions to come along.

Why you must start succession management planning now—a (depressing) case study

July 14, 2021
Unexpected events happen all the time. Business changes, sudden retirements, a global pandemic and much more. Try as one might, you can never predict when it’ll be time for a new leader to step in. That’s why it’s necessary to have a plan in place and have succession planning always on the mind.