March 9, 2022
A CTA, or “call to action,” is part of a campaign or advertisement that instructs your interested party what to do, what action to take or how to proceed to the next step. It’s the “click here to buy now” button, the download button or the button that says, “Yes, I’d like to receive a year of fresh vegetables delivered to my door.” Here are some things to keep in mind for crafting successful calls to action.
February 9, 2022
Referrals are an important part of your business. And if you’re serving your existing customers well, they are usually happy to recommend you to others. But instead of waiting for referrals to come your way, you should be actively pursuing them.