Social Media

Ways managers can utilize LinkedIn

April 7, 2023
Good managers constantly strive to improve. “Everyone wins when the leader gets better” is one of the mantras of Craig Groeschel, bestselling author and host of the Craig Groeschel Leadership Podcast. One way to improve is to engage and learn from other leaders. A great way to do that is through LinkedIn. Here are a few ways leaders can make this business platform work for them.

LinkedIn or Linked Out?

September 7, 2022
There’s no shortage of people telling you that if you don’t at least have a profile set up on LinkedIn, then you’re practically invisible. But do you really need to be there? Of course not. And here’s a few reasons why.

LinkedIn Company Pages: The voice of your organization

May 27, 2021
LinkedIn is a powerful platform for growing your brand, business, and overall impact. Company Pages, in particular, are an effective means of increasing discoverability—as long as those pages are well managed.

Why aren’t my videos getting views?

June 10, 2020
You spend and spend on making videos to connect with customers and clients—in terms of both time and money—yet the actual click numbers don’t seem to make it all worth it. Why is it that your well-produced work isn’t garnering more views?

To tweet or not to tweet?

November 7, 2019
Q. What sort of advice do you give leaders about their personal use of social media?

Win first impressions in business with your social media headshot

October 23, 2019
With 70% of hiring managers—and nearly half of B2B buyers—visiting social media profiles, it’s important to watch how you present yourself online.

Conduct a content audit this summer

May 22, 2019
If you want your social media game to be strong, you must start with strong content. Now is a great time to conduct a thorough content audit to determine if your content is up to snuff.

Craft compelling Instagram stories

May 1, 2019
To ensure your Instagram Stories are engaging your audience, follow this advice.

New rules for social media

April 7, 2019
Follow these rules to ensure your content is seen and shared.

Make sure you are ‘social listening’

February 1, 2019
Amanda Brinkman, executive producer of the Small Business Revolution, says that “social listening” and learning about customers is as important as what you share. She offers these suggestions