Social Media

Craft compelling Instagram stories

May 1, 2019
To ensure your Instagram Stories are engaging your audience, follow this advice.

New rules for social media

April 7, 2019
Follow these rules to ensure your content is seen and shared.

Make sure you are ‘social listening’

February 1, 2019
Amanda Brinkman, executive producer of the Small Business Revolution, says that “social listening” and learning about customers is as important as what you share. She offers these suggestions

Use Quora to build your brand

January 1, 2019
As you focus on social media this year, don’t overlook Quora. The question-and-answer platform is a great way to build your brand and connect with customers.

Thinking sales? Think social media

December 8, 2017

A recent LinkedIn study surveyed 2,000 U.S. business-to-business professionals about how they see technology affecting sales. Here’s some data from the study, along with steps you can take.

A LinkedIn primer for leaders

October 26, 2017
A compendium of wisdom for using the professional’s most important social media tool.

The joys of search engine optimization

June 12, 2017
Here are the four biggest mistakes by social media marketers in search engine optimization, and how to avoid them.

The best apps for social media

May 15, 2017
Before investing in a social media management tool, ask yourself some questions, including these.

I, brand ambassador

March 21, 2017
More than your employees, more than your vendors and investors, and more than your customers, you and your behavior on social media are the online embodiment of your company’s brand.

Verify your brand on Twitter

November 21, 2016
Ever notice those little blue check marks next to a tweeter on Twitter? That’s the social media behemoth saying it has verified that the person or organization is bona fide.