Situational Leadership

A lesson on how to leave a room

February 1, 2005
We’ll never know the whole story, but at the inauguration of John Adams as second U.S. president, George Washington once again proved himself astute in the art of leadership.

Testimonials: Let customers write your next ad

April 19, 2004
Like most small business owners, you probably work with a tight advertising budget—if you have one at all. One way to stretch your ad dollars: Use customer testimonials, a powerful and inexpensive form of advertising.

Writing a successful e-mail promotion: 10 tricks of the trade

March 22, 2004
1. Place a strong emphasis on benefits. Say you sell skin-care products. You need to highlight the benefit to the customer (younger-looking skin) rather than the features (it contains 12 different moisturizers).

9 ways to improve collections, speed pay-ups

December 1, 2003
Making a sale is worthless if you never receive payment. Many companies make the fatal mistake in their collection process of either letting debtors off too easily or turning them off for good.