Strategic Leadership

What’s your organization’s outward strategic plan?

December 11, 2009
A strategic communications plan can help your organization quit examining its navel and get out into the world of your customers and fans. Here are a few questions that will help you find the right message and best words for your plan.

Kraft CEO transformed a behemoth

October 9, 2009

Though big can be beautiful, the Kraft Foods behemoth was too weighed down by its centralized structure to be nimble or responsive. So in 2007, Chairman and CEO Irene Rosenfeld initiated a rewiring of the organization to put more power in the hands of business units. She managed to get the entire executive team — even those that did not fully support the idea — to own the team’s decision. How did she get such solid alignment?

Change management lessons from Ford’s Alan Mulally

May 11, 2009

Ford’s chief executive, Alan Mulally, was mocked in 2006 for gathering more than 400 bankers into a ballroom and asking them to mortgage the company’s assets to pay for an overhaul of the carmaker. The cash, he said, would give Ford “a cushion to protect for a recession or other unexpected event.” Here are some take-away lessons from this forward-thinking leader:

Kenny Perry and life as a simple guy

March 13, 2009

PGA golfer Kenny Perry loves cars, golf, his family and his hometown of Franklin, Ky. His dream was to win at the Ryder Cup for Team USA. Perry got exactly what he wanted, and here’s how …

Trouble closing sales? ‘Shared-risk’ helps seal the deal

January 15, 2009
The economy is in trouble. But good marketing can still lure plenty of qualified buyers. It’s just harder to close the deal. A “shared risk” offer can warm up those with cold feet.

Ulysses S. Grant picked his battles

December 12, 2008

Even in his youth, Ulysses S. Grant picked his battles. Arriving at West Point to study, he decided against arguing with the adjutant about his own name (actually Hiram Ulysses) and accepted the name given to him in a mix-up, realizing it would serve him better than the initials H.U.G.

Don’t push products onto the market; let them be pulled

April 1, 2008
If you are trying to convince potential customers that they need your product, you’re on the wrong track. The old rules say that you should control your resources. The new rules say just the opposite, says Rob Slee, author of Midas Managers: How Every Business They Touch Turns to Gold.

How well do you know your enemy?

May 1, 2007
Help your team know all they can about their competitors. Here are three strategies worth trying.

Why it’s hard to admit you’re off track

April 1, 2007
Leadership consultant Antony Bell tells this story to show the stubbornness of our assumptions: what psychologists and scientists call our “paradigms.”

A blueprint for achieving big dreams

April 1, 2007
Corporate coach Keith Ferrazzi, the son of a steelworker and a cleaning woman, won amazing scholarships in part because his father asked the CEO of his company for a recommendation. He learned early that the secret to success lies in the power of relationships. This is how Ferrazzi advises people to make their dreams come true.