If the people at your new job are ridiculously happy to see you, beware. You’ve just inherited a big mess. As early
as the interview stage, you may see warnings. Look for problems like these.
While it’s true that any decision is better than no decision, it’s also true that entrepreneurs have created a myth that all decisions have to be made quickly.
Thinking about revamping your company’s brand image? It can be a risky move. After all, you’ve worked hard to develop that brand through consistency and customer satisfaction.
We’ll never know the whole story, but at the inauguration of John Adams as second U.S. president, George Washington once again proved himself astute in the art of leadership.
Like most small business owners, you probably work with a tight advertising budget—if you have one at all. One way to stretch your ad dollars: Use customer testimonials, a powerful and inexpensive form of advertising.
1. Place a strong emphasis on benefits. Say you sell skin-care products. You need to highlight the benefit to the customer (younger-looking skin) rather than the features (it contains 12 different moisturizers).
Making a sale is worthless if you never receive payment. Many companies make the fatal mistake in their collection process of either letting debtors off too easily or turning them off for good.
