Strategic Leadership

These 6 career missteps await

June 1, 2006
Executive coach Debra Benton, author of How to Think Like a CEO, identifies these six common behaviors as career-killers.

Jumping from the frying pan … ?

December 1, 2005
If the people at your new job are ridiculously happy to see you, beware. You’ve just inherited a big mess. As early as the interview stage, you may see warnings. Look for problems like these.

The dangers of hasty decision-making

December 1, 2005
While it’s true that any decision is better than no decision, it’s also true that entrepreneurs have created a myth that all decisions have to be made quickly.

6 slump-beaters for a really rainy day

September 1, 2005
  Even upbeat, energetic people have slumps. You can pull yourself out of one with a little wisdom and these tactics.

Tweak your company’s brand for the right reasons

August 22, 2005
Thinking about revamping your company’s brand image? It can be a risky move. After all, you’ve worked hard to develop that brand through consistency and customer satisfaction.

A lesson on how to leave a room

February 1, 2005
We’ll never know the whole story, but at the inauguration of John Adams as second U.S. president, George Washington once again proved himself astute in the art of leadership.

Testimonials: Let customers write your next ad

April 19, 2004
Like most small business owners, you probably work with a tight advertising budget—if you have one at all. One way to stretch your ad dollars: Use customer testimonials, a powerful and inexpensive form of advertising.

Writing a successful e-mail promotion: 10 tricks of the trade

March 22, 2004
1. Place a strong emphasis on benefits. Say you sell skin-care products. You need to highlight the benefit to the customer (younger-looking skin) rather than the features (it contains 12 different moisturizers).

Stand up to problems

March 8, 2004
You can reach difficult decisions up to 20 percent faster when standing instead of sitting, says research from the University of California.

9 ways to improve collections, speed pay-ups

December 1, 2003
Making a sale is worthless if you never receive payment. Many companies make the fatal mistake in their collection process of either letting debtors off too easily or turning them off for good.