Strategic Leadership

Writing a successful e-mail promotion: 10 tricks of the trade

March 22, 2004
1. Place a strong emphasis on benefits. Say you sell skin-care products. You need to highlight the benefit to the customer (younger-looking skin) rather than the features (it contains 12 different moisturizers).

Stand up to problems

March 8, 2004
You can reach difficult decisions up to 20 percent faster when standing instead of sitting, says research from the University of California.

9 ways to improve collections, speed pay-ups

December 1, 2003
Making a sale is worthless if you never receive payment. Many companies make the fatal mistake in their collection process of either letting debtors off too easily or turning them off for good.