The old attitudes will not work anymore, writes author Steven L. Blue. Rather than exploit, today’s leaders need to capitalize on and nurture the human spirit.
Just think of the awesome, terrible power we’ve given a certain four-letter word. Time to stop that. Fear can be a great motivator when channeled correctly.
Mastering public relations requires a tricky balancing act. Leaders need to appear accessible to the media without revealing too much. Colin Angle, co-founder and CEO of iRobot, recently fell out of balance—and paid the price.
Just as the Major League Baseball season was starting in 2004, Boston Red Sox fans were entertained by the TV ads run by Jordan’s furniture, a favorite Massachusetts retailer.
