Strategic Leadership

Build a powerful call to action

March 9, 2022
A CTA, or “call to action,” is part of a campaign or advertisement that instructs your interested party what to do, what action to take or how to proceed to the next step. It’s the “click here to buy now” button, the download button or the button that says, “Yes, I’d like to receive a year of fresh vegetables delivered to my door.” Here are some things to keep in mind for crafting successful calls to action.

Get face to face with a customer base

March 9, 2022
More and more pioneering companies are holding customer meetings, both at their own facilities and at customers’ work sites. Follow these steps when setting up customer meetings.

Create an organized referral program

February 9, 2022
Referrals are an important part of your business. And if you’re serving your existing customers well, they are usually happy to recommend you to others. But instead of waiting for referrals to come your way, you should be actively pursuing them.

Get real about ‘company culture’

February 9, 2022
You can’t cut corners on your company’s culture.

How to recover lost customers

February 9, 2022
When you lose a major sales account, your best response is to conduct a sales “autopsy” in the hope of finding out why your company didn’t get the order or the contract. By conducting a post-mortem, you may even find a way to win back your customers.

Bad advice that sounds great

January 28, 2022
All day long, managers are inundated with buzz-phrases and tropes that can do more harm than good. Heed these popular (and thrown-around, thoughtlessly) business tips at your own risk.

Understand what makes consumers tick

January 12, 2022
Author Tara Nicholle-Nelson says that the question “What should we do on social media?” is starting the wrong conversation. She recalls a breakthrough marketing moment.

We know that timing is everything, but…

January 12, 2022
Here are a few great tips on timing from Mark Di Vincenzo’s book Buy Shoes on Wednesday and Tweet at 4:00.

The mesmerizing mistakes of Logan Roy

January 12, 2022
Loosely based on the Rupert Murdoch clan, HBO’s hit drama “Succession” follows the backstabbing Roy siblings as they compete for control of their father Logan’s media empire, Waystar Royco. There are a few critical leadership lessons in the series, mostly on what not to do.

Tired of workouts? Get creative

January 12, 2022
It’s often beneficial to switch up your workout routine and have a little fun. Especially if you can also indulge in some childhood nostalgia.