Leadership Theories

5 keys to gain a competitive advantage

December 8, 2015
In the 1970s, executives favored a technique called SWOT analysis to think strategically. But SWOT is now outdated, and there’s a more reliable way to devise strategy.

No Plan B for this young billionaire

July 3, 2015
“The minute that you have a backup plan, you’ve admitted that you’re not going to succeed,” says Elizabeth Holmes, CEO of Theranos, a health technology company.

Why do business cards still exist?

May 29, 2015
You’ve probably asked yourself this question. Business cards have been around for at least 500 years, but the issue is why they persist in the digital age.

Practice the ‘5 zeros’

April 15, 2015
Here are “five zeros” that will simplify your work.

Bet big on sponsorship deals

March 16, 2015

CEOs at big corporations often let their marketing managers make local sponsorship deals. A company might wind up supporting Little League teams, arts festivals and other community events. David D’Alessandro rejects that approach. When he was CEO of John Hancock Financial Services from 2000 to 2004, he adopted a “go big or go home” philosophy.

Keep score to drive peak performance

January 14, 2015
At a football game, fans check the scoreboard to see whether their favorite team is winning or losing. Do your employees have an equally easy way to keep score?

Plot your direction, make it clear, then go for it

December 3, 2014
Randall Hogan, chairman and chief executive of Pentair, says “thinking right to left” is a key to succeeding as CEO. He defines it as identifying where you are now as a starting point and then articulating a clear goal to reach a different point.

A banker’s unusual approach to analysis

November 3, 2014

Stephen Poloz runs the Bank of Canada, the nation’s central bank. As a central banker, Poloz scrutinizes economic models to predict movements in the global financial system. But Poloz doesn’t just rely on data that he gleans from his computer screen. In addition to scanning models, graphs and economic indicators, he also gathers evidence by interviewing actual people.

The power of contrarian thinking

July 16, 2014
In 1962, editors at the Bulletin of Atomic Scientists judged that the world was perilously close to a nuclear holocaust. It was at this moment that physicist Freeman Dyson, a visionary in math to medicine, weighed in on bomb shelters …

Get more miles from simple strategy

March 6, 2014

Bruce Halle’s competitors keep expanding their service and product offerings to capture a bigger chunk of car owners’ expenditures. Why does Halle resist? Because his strategy is to address what the consumer is actually buying.