August 13, 2010
If you can measure it, you can improve it. You can optimize. But how much of your energy are you spending on optimization vs. creation? Seth Godin, a thought leader in marketing and the changing business environment, says, “I worry that a never-ending cycle of optimization can become a crutch, a place to hide when you really should be confronting the endless unknown, not the banal stair step of incremental optimization.”
July 9, 2010
Fighter pilot Rob “Waldo” Waldman had survived six-hour combat missions in Iraq and Kosovo, so he figured that ferrying an F-16 from Spain to South Carolina was no big deal. Right? Wrong. The problem was 3,500 miles of ocean and Waldman had claustrophobia. Fly or abort?