Business

Tips from the father of ‘spin’

October 1, 2007
Edward Bernays, father of public relations, swung his trade from propaganda to publicity in the early 20th century. It didn’t matter what he hawked.

Bill Marriott: folksy and fair

September 1, 2007
Like many leaders, Bill Marriott, the 78-year-old chairman and chief executive of Marriott International, finds it difficult to find time for rest and relaxation. His vacations don’t last more than a week, and then he’s off to check on his hotels. He visits about 300 a year. Besides being restless and exacting, Marriott also possesses these other marks of a leader …