June 21, 2012
John Chambers, Cisco’s CEO, survived both the Internet bubble burst in 2000 and the financial bubble burst in 2008, when so many of his colleagues did not. He refused to let the huge computer company stagnate. Chambers pushed Cisco to innovate in videoconferencing, idea generation and sharing, and acquisitions.
May 17, 2012
When Ingvar Kamprad founded IKEA in 1943, he didn’t sell furniture. He sold a variety of goods, including wallets and jewelry. Yet, IKEA became a worldwide success at selling simple, inexpensive assemble-it-yourself furniture through a series of shrewd distribution and positioning moves on Kamprad’s part.