Social Media

Create your own ‘Lady Gaga Effect’

September 18, 2013

Pop diva Lady Gaga has amassed nearly 40 million Twitter followers through existing channels—the same ones you can use to build your brand or cause. Follow these strategies.

ING chief uses Twitter to forge brand

August 1, 2013

Peter Aceto, CEO of ING Direct Canada, has plunged into the world of social media. He uses Twitter to forge relationships with consumers and build the ING brand. Follow his lead in doing social media with three simple guidelines.

Scrub up your social hygiene

August 1, 2013

Professional branding through social media is becoming more effective. Once you get it rolling, here’s how to keep your branding tight in 15 minutes a day.

Weed out requests with a ‘twitpitch’

May 17, 2013

Executives are now asking people who want something from them—from job candidates to vendors and suppliers seeking business—to summarize their pitch in the form of a tweet, or “twitpitch.” There are many ways you can apply this technique.

What you’re doing wrong on LinkedIn

May 1, 2013

If you use no other social media, you still need LinkedIn to help manage your professional life. Surveys show professional participation at more than 80%. But the pros say a lot of us are doing it wrong.

Should I ‘friend’ my employees?

April 9, 2013

Research has begun about social media in the workplace with mixed findings. For you, the question is: Should I “friend” my employees on Facebook?

Creating a simple but profitable profile on LinkedIn

January 23, 2013

For business people, LinkedIn is the most important social media tool. Think of it as a business mixer where everyone displays their critical information on their chests. Like everything else in life, I will form an opinion of you and how seriously you regard this tool in about five seconds. For now, focus on these most influential parts of your profile:

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Social Media

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