Social Media

Use Twitter to your advantage

August 19, 2014
Most CEOs do not tweet. Are they missing something? The pervasiveness of social media affords leaders a golden opportunity to connect directly with employees, customers and the public. Twitter offers a particularly easy and effective channel for executive outreach.

Fly with the Twitter bird

August 14, 2014
If you travel a lot and run up against airline delays and lost luggage, you may be able to get faster service via Twitter than by using a squirrelly airline app, calling or standing in line to rebook.

Coping with online reviews

July 25, 2014
“Bad” publicity could prompt an influx of curious new customers as it did for celebrity chef Guy Fieri when a food critic trashed his restaurant. Here’s how to handle your next bad review.

5 ways to lead with LinkedIn

May 29, 2014
Still slightly puzzled about how to turn LinkedIn to your advantage? Follow these tips and you’ll lead the pack.

Hiring? Rethink party photos

April 15, 2014
Screening out job candidates who look tipsy on Facebook may seem obvious, but there are pitfalls to this approach.

At Citigroup, creativity is a global game

March 13, 2014
In late 2011, Susan Andrews came up with a bold campaign to spur innovation across Citigroup, a global financial firm. As head of innovation for the company’s Citi Ventures unit, Andrews decided to use social media to turn 263,000 em­­ployees in 97 countries into innovators.

5 things to know about social media

February 14, 2014
Executives need to understand five key aspects of social media.

Top 10 apps for execs

November 29, 2013
Apps for smartphones and tablets make business easier. In Industry Week, Jeffrey Hayzlett, former chief marketing officer at Kodak, picks these best apps for business.

Getting started with basic Google+

November 21, 2013
While everyone has been using Facebook and Twitter, it seems, Google+ has been gaining ground. Here’s a basic primer on getting around Google+.

Create your own ‘Lady Gaga Effect’

September 18, 2013
Pop diva Lady Gaga has amassed nearly 40 million Twitter followers through existing channels—the same ones you can use to build your brand or cause. Follow these strategies.