Social Media

Marketing trends for social media managers

April 3, 2015
Digital marketing changes so fast that even employees dedicated to staying ahead of it can feel overwhelmed. Here are some trends to watch this year.

Mind your manners in group texting

February 13, 2015

If you and your colleagues use group texting, consider adding these rules to your social media policy.

Facebook’s ‘Other’ Folder

November 18, 2014
Social media have so many hidden features that it’s hard to keep up. Here’s one you may have missed.

8 stumbles in social media

October 16, 2014
Nothing is what happens when you go through the motions instead of digging into social media to advance the goals of your organization.

Use Twitter to your advantage

August 19, 2014
Most CEOs do not tweet. Are they missing something? The pervasiveness of social media affords leaders a golden opportunity to connect directly with employees, customers and the public. Twitter offers a particularly easy and effective channel for executive outreach.

Fly with the Twitter bird

August 14, 2014
If you travel a lot and run up against airline delays and lost luggage, you may be able to get faster service via Twitter than by using a squirrelly airline app, calling or standing in line to rebook.

Coping with online reviews

July 25, 2014
“Bad” publicity could prompt an influx of curious new customers as it did for celebrity chef Guy Fieri when a food critic trashed his restaurant. Here’s how to handle your next bad review.

5 ways to lead with LinkedIn

May 29, 2014
Still slightly puzzled about how to turn LinkedIn to your advantage? Follow these tips and you’ll lead the pack.

Hiring? Rethink party photos

April 15, 2014
Screening out job candidates who look tipsy on Facebook may seem obvious, but there are pitfalls to this approach.

At Citigroup, creativity is a global game

March 13, 2014
In late 2011, Susan Andrews came up with a bold campaign to spur innovation across Citigroup, a global financial firm. As head of innovation for the company’s Citi Ventures unit, Andrews decided to use social media to turn 263,000 em­­ployees in 97 countries into innovators.