More than your employees, more than your vendors and investors, and more than your customers, you and your behavior on social media are the online embodiment of your company’s brand.
Ever notice those little blue check marks next to a tweeter on Twitter? That’s the social media behemoth saying it has verified that the person or organization is bona fide.
Your employees have rights, but your organization must defend its reputation. That’s why you need clear social media policies and must keep abreast of decisions by the National Labor Relations Board.
