Motivating

Unwonk your mission statement

December 11, 2009

Mission statements can be valuable if they articulate real targets. Otherwise, they sound too much like a corporate Hallmark card. Consider Microsoft’s big goal of “A computer on every desk and in every home, all running Microsoft software.” Or Amazon’s goal for the Kindle: “Every book ever printed, in any language, all available in less than 60 seconds.” Both statements do something crucial: They quantify the goal.

How Franklin planted seeds of his message

December 11, 2009

Everyone knows that Ben Franklin was an inventor and a statesman. Not everyone knows that he was an innovative farmer. When Franklin tried to persuade his neighbors one spring to spread plaster among their seeds to yield a better crop, the neighbors scoffed. Then, he sent them a message …