June 14, 2010
How you respond to the sustainability trend will affect the fate of your organization. Trouble is, many leaders are flailing. Take a multistage approach: Stage 1: Do old things in new ways. Stage 2: Do new things in new ways. Stage 3: Transform core business. Stage 4: Create a new business model.
March 12, 2010
When Bill Ford joined Ford Motor Co.’s board of directors in 1988, he was told to leave his concerns over the environment behind. But Ford felt that sustainability—the responsible use of natural resources—would be key to the survival of the company his great-grandfather founded. By the mid-2000s, when gasoline topped $4 a gallon, Ford pulled ahead of its U.S. competitors in developing fuel-efficient vehicles.