Best-Practices Leadership

The greening of Ford Motor Co.

March 12, 2010
When Bill Ford joined Ford Motor Co.’s board of directors in 1988, he was told to leave his concerns over the environment behind. But Ford felt that sustainability—the responsible use of natural resources—would be key to the survival of the company his great-grandfather founded. By the mid-2000s, when gasoline topped $4 a gallon, Ford pulled ahead of its U.S. competitors in developing fuel-efficient vehicles.

Social media drives innovation at IBM

March 12, 2010

At IBM, being “authentic” with social media means losing control. Rather than trying to control the brand’s image or message, leadership at IBM has handed the reins to thousands of voices inside the company.

Finding talent in nooks & crannies

March 12, 2010

Looking at a list of where the past 25 Americans to win the Nobel Prize in medicine earned their undergraduate degrees, you’d expect to see Harvard, MIT and Stanford. You wouldn’t expect to see Gettysburg College …

You need more than a gut reaction

February 12, 2010

Leaders sometimes go with their gut when making a decision. Just make sure yours isn’t the only gut being consulted, suggests Reid Carr, president of Red Door Interactive. Here’s one tactic for pulling in the intuition of others:

More tweets from the elites

February 12, 2010

ExecTweets, twitter feed of top business executives and IT pros, offers 20 ways businesses are using Twitter. The list, compiled by BusinessWeek, highlights big and small firms. United Linen, for example, used Twitter during a blizzard to let customers know when their fresh linens would arrive.

Stand out from the crowd via LinkedIn

February 12, 2010

Facebook and Twitter may be getting all the attention, but you still need to pay attention to LinkedIn. LinkedIn is important precisely because it is so stodgy and predictable as a business tool. Here’s how to work it:

How not to manage talent: NBC’s missteps

February 12, 2010

As painful as it was, NBC’s decision to say goodbye to Conan O’Brien was about protecting and increasing revenue, which is any business’s prerogative. The network did make some missteps, though, in managing its talent:

Consistent contributors = good team

February 12, 2010

Whether a group is dividing a restaurant bill or working on a shared budget, the more cooperative the group is, the more likely it can rise above a challenge. It helps a leader to understand, then, why some groups cooperate more than others.

A madness to their Method

February 12, 2010

The two 27-year-olds who’ve built Method into the world’s largest green cleaning brand have had to endure plenty of setbacks in short order. So far, they’ve muddled through. Eric Ryan, the marketing guy, and Adam Lowry, the chemical engineer, ginned up their first cleaning sprays early in 2001 from ingredients such as coconut oil and corn. Almost immediately, they ran into flak:

Sustainability á la Walmart

February 12, 2010

Moving toward sustainability requires taking big, game-changing moves and smaller ones as well, says Walmart’s senior vice president of sustainability Matt Kistler. Walmart currently has three sustainability goals. For leaders trying to follow suit, one key is to seek out opportunities that positively affect the environment and result in cost savings, says Kistler.