April 17, 2015
In the late 1960s, Royal Dutch Shell hit a speed bump. The global oil giant suddenly struggled to forecast cash flows—a key element in budgeting and strategic planning. After a series of consultants failed to provide solutions, Shell looked internally for help. An eccentric manager named Pierre Wack stepped up.
April 8, 2015
Strategic planning starts by understanding how your product or service differs from what’s already available in the marketplace. To pinpoint true differentiators, study what competitors sell without letting your biases interfere.