July 1, 2005
Your inspiring idea has already won over your head and heart. But will it make it in the marketplace? Tip the balance in your favor by being ready to answer these questions.
May 1, 2005
Heres the doom loop for new products: Youre out of touch with consumers. Your new-products people are tucked so far away in the organization that they wind up obsessing over technical problems and never seeing firsthand what customers want. Take these steps to avoid doom.
