February 9, 2022
According to a study by CBS Insights, 95% of startups fail in the first 18 months, and 42% of them failed because there was no real market for the product. Experts say looking for solutions is more important than merely offering products or services.
December 8, 2021
“We’ve been taught to believe that our capacity for imagination is reserved for artists and inventors,” writes Beth Comstock in her book Imagine It Forward. “The science on this is clear, however: Imaginative thinking is a universal human talent, an evolutionary gift handed down to us that has made us who we are, the undisputed champions of adaptation.”