Innovation

How to generate game-changing ideas

January 11, 2010

Anyone can learn to innovate. That’s what researchers from Harvard Business School, Insead and Brigham Young University say, after a six-year study. They’ve identified the five secrets to being a great innovator: associating, questioning, observing, experimenting and networking.

Ask ‘who’ and ‘what’ to identify your market

January 11, 2010

Too often, customers never see products and services until they’re in stores. That’s too late. Use “who” and “what” questions to identify who your market is and what it needs.

5 ways to hack a market

November 1, 2006
Cut through the fog of innovation by following these five principles to bring new products and services to market.

Put your biggest idea to the test

July 1, 2005
Your inspiring idea has already won over your head and heart. But will it make it in the marketplace? Tip the balance in your favor by being ready to answer these questions.

5 steps to avert new-product disaster

May 1, 2005
Heres the doom loop for new products: Youre out of touch with consumers. Your new-products people are tucked so far away in the organization that they wind up obsessing over technical problems and never seeing firsthand what customers want. Take these steps to avoid doom.