April 28, 2011
In college, Ian Ballantine wrote a paper on the potential profitability of paperback books. At that time, paperbacks were associated with “trash novels,” but one publishing house, Penguin, was publishing paperback editions of mainstream books. Penguin snapped up Ballantine, who later founded Ballantine Books.
April 20, 2011
To come up with a billion-dollar idea, say ideation experts Kevin P. Coyne and Shawn T. Coyne, you need to phrase the right questions in a “hard” way that forces thinkers to look for major departures from current practices, significant exceptions versus average consumer needs, and cost differences.