August 3, 2012
Your innovation methods should produce a bunch of ideas, including “crazy” ones. After paring them down based on critique and analysis, have your designers try out the surviving ideas with “cheap and dirty” prototypes.
July 30, 2012
One reason that Polaroid went out of business, says former Polaroid CEO Gary T. DiCamillo, is that the revenue it earned from film sales served as a blockade, preventing experimentation with new business models. Eventually, all successful companies run across this problem.